About Itsy
What Itsy is, who it's for, and how it helps travel agencies manage bookings, payments, and customer communications.
Itsy is a travel agency platform that unifies bookings, payments, customer management, and automated communications. It serves travel agencies of any size — from small tour operators running a handful of departures to larger agencies managing hundreds of trips across multiple suppliers.
Who Is Itsy For?
Itsy serves travel agency staff — the people who create trip packages, manage customer bookings, process payments, coordinate with suppliers, and handle daily operations. Tour operators, destination management companies, and traditional travel agencies all use Itsy to run their booking business online.
What Itsy Does
Sell Trips Online
Build trip packages with products (accommodation, flights, activities, transfers, and more), set pricing and availability, and publish them to a customer portal where travelers browse, book, and pay — without manual intervention.
Manage Orders and Payments
Every booking flows into a centralized order system with payment tracking, invoicing, deposit management, and refund handling. You see the complete financial picture for every customer at a glance.
Automate Communications
Set up automated email actions triggered by order creation, payment confirmation, or upcoming departures. Payment reminders, booking confirmations, and supplier reports send automatically based on rules you define.
Coordinate with Suppliers
Register your suppliers — hotels, airlines, tour operators — and generate automated booking reports delivered on a schedule. Each product in your catalog tracks its supplier for reconciliation and reporting.
Organize Group Travel
Use groups to manage collective bookings with shared payments, messaging, and stage tracking. Groups follow a 5-stage lifecycle from initial lead through departure.
Track Performance
Reports and the dashboard show turnover, booking volumes, payment status, and email delivery — so you can monitor business health and act on what matters.
Key Platform Features
| Feature | Description |
|---|---|
| Web Booking Engine | A public customer portal where travelers browse trips, select products, enter details, and pay online |
| Order Management | Full booking lifecycle with payments, invoices, participants, and timeline tracking |
| Trip Builder | Trip creation with products, variants, pricing methods, occupancy, and duration options |
| Product Inventory | A centralized product catalog that synchronizes availability across trips |
| Email Automation | Event-driven, scheduled, and manual email actions with delivery tracking |
| Supplier Reporting | Automated and ad-hoc booking reports delivered to suppliers by email |
| Gift Certificates | Sell and redeem gift certificates through a public purchase portal |
| Group Management | Coordinate group trips with shared payments, messaging, and participant tracking |
| Customer Segments | Target pricing, visibility, and communications to customer segments |
| Multi-Currency & Language | Configure your workspace currency and language for localized customer experiences |
| Global Search | Find any order, client, trip, or participant instantly with Cmd+K |
| File Attachments | Upload documents to orders, bookings, and participants with visibility control |
| Team Assignments | Assign team members to orders, trips, and groups with a personal work dashboard |
Subscription Plans
Itsy offers five subscription tiers. See Billing for plan limits, pricing, and optional features.
| Plan | Best For |
|---|---|
| Free | Trying out the platform with up to 5 orders |
| Core | Small agencies handling up to 150 orders per month |
| Pro | Growing agencies with up to 350 orders per month |
| Scale | Busy agencies with up to 600 orders per month |
| Elite | High-volume agencies with no limits |