Email Senders

Email senders are verified email addresses that your workspace uses to send emails -- including automated actions, managed emails, and supplier reports. Each sender must be registered and verified to ensure reliable email delivery.

Why verification matters

Email providers check whether the sender address is authorized to send on behalf of your domain. Without proper verification, your emails are more likely to land in spam folders or be rejected entirely. Verifying a sender establishes trust with email providers through cryptographic authentication.

Sender status

Each registered sender has one of three statuses, determined by the combination of email confirmation and DNS record verification:

Verification flow

Registering a new sender

1. Navigate to Settings > Senders.
2. Click Register to open the registration form.
3. Enter the email address you want to send from (e.g., bookings@youragency.com). The address must be a valid email format.
4. Enter a display name that recipients see (e.g., "Your Agency Bookings").
5. Click Register.

A confirmation email is sent to the address you entered. Click the link in that email to confirm ownership. The sender status changes from Pending to Partial once confirmed.

Resending the confirmation email

If you do not receive the confirmation email, or it expires:

1. Find the sender in the list.
2. Open the action menu on the sender row.
3. Click Resend to send a new confirmation email.

You can resend confirmation as many times as needed while the sender is in Pending status.

Setting up DNS records

After confirming your email, you need to add two DNS records to your domain to complete verification:

DKIM record

• Type: TXT
• Host: Provided in the sender details panel
• Value: A cryptographic key provided in the sender details panel

DKIM (DomainKeys Identified Mail) cryptographically signs your outgoing emails, proving they are authorized by your domain.

Return-Path record

• Type: CNAME
• Host: Provided in the sender details panel
• Value: A target domain provided in the sender details panel

The Return-Path record routes bounce notifications back to the email service for delivery tracking.

Adding the records

1. Open the sender details by clicking on the sender row.
2. Use the copy buttons to copy each DNS value.
3. Log into your domain registrar (e.g., GoDaddy, Namecheap, Cloudflare).
4. Add both records to your domain's DNS zone.
5. Wait for DNS propagation (typically 15 minutes to 2 hours).
6. Return to the sender details and click Re-check to verify.

Using senders for email delivery

Once verified, sender addresses can be used in two ways:

Workspace default sender

Set your default sender address in Email Settings. This address is used for all automated emails unless overridden.

Action-specific senders

Individual Actions can specify a custom sender address and name. When an action has a custom sender set, it overrides the workspace default for that action's emails.

The selection logic for both actions and managed emails is:

1. If the action or managed email template has a custom sender address, use it.
2. Otherwise, use the workspace default sender.

Deleting a sender

Use the action menu on a sender row to delete it. Deleting a sender removes it from the email service. Make sure no active actions, managed email templates, or settings reference the sender before deleting it.

How It Connects

Senders are the foundation of email delivery in Itsy. Every outgoing email -- whether an automated confirmation, a manual reminder, or a supplier report -- uses a sender address. Here is how senders connect to the rest of the platform:

• Email Settings -- The default sender address for your workspace is configured in Email Settings. This should match one of your verified senders for reliable delivery.
• Managed Emails -- Each managed email template (Order Overview, Payment Receipt, Payment Reminder, Supplier Report, Gift Certificate Purchase, Trip Email, and Document Delivery) can override the workspace default sender with its own address. If no override is set, the workspace default is used.
• Actions -- Custom actions that send emails can specify their own sender address and name, overriding the workspace default for that action's emails.
• Email Delivery Tracking -- Email delivery status is tracked in Actions. If emails are bouncing or landing in spam, check that the sender is fully verified (green status) with both DKIM and Return-Path DNS records in place.

Sender Confirmation Flow

When you register a new sender, the process involves two parties -- you and your domain administrator (often the same person):

1. You register the sender address in Itsy and receive a confirmation email.
2. You click the confirmation link to prove you own the email address.
3. Your domain administrator adds the DKIM (TXT) and Return-Path (CNAME) DNS records to the domain.
4. You click Re-check in Itsy to verify the DNS records have propagated.

Until both DNS records are verified, the sender shows a Partial (orange) status. Emails sent from partially verified senders may have reduced deliverability. Once fully verified (green), your emails are cryptographically authenticated and trusted by email providers.