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#25.11 - Builds, deployments, all in the background

Árni Gunnar Ragnarsson
Árni Gunnar Ragnarsson
Founder of Itsy

Behind the scenes, we've been laying the groundwork for something big. This week, while you might not see flashy new buttons or features, we've been intensely focused on supercharging our build and deployment infrastructure.

2025 / Week 11

Releases this week​

  • Infrastructure Infrastructural improvements and updates
  • Bug fixes All the usual weekly bug fixes

Behind the scenes, I've been laying the groundwork for something big. This week, while you might not see flashy new buttons or features, I've been intensely focused on supercharging our build and deployment infrastructure.

Think of it as upgrading the engine of a race car - it's not as visible as a new paint job, but it's what will let me accelerate feature delivery and crush bugs with unprecedented speed and reliability. These invisible improvements are setting the stage for the exciting innovations I can't wait to share with you in the coming weeks.

Ever had that satisfying feeling of clearing out your garage or organizing your workspace, suddenly making everything run smoother? That's what I'm doing right now - except my "garage cleanup" involves untangling code dependencies, streamlining deployment pipelines, and turbocharging our testing environment. It might sound like technical wizardry (it kind of is!), but the magic happens when you experience how much faster and more reliable our product becomes. As a solo founder working behind the curtain, these infrastructure days are my investment in our future together - the calm before an exciting storm of new features that will make you wonder how you ever lived without them.

... Happy Friday, and happy Itsying !