Content Blocks

Content blocks are reusable fragments of rich text that you author once and insert into any number of action emails. When an email is sent, Itsy resolves each content block to its current content at that moment -- so a single edit to a content block updates every email that uses it, without touching each action individually.

Use content blocks for any text that appears in more than one action: terms and conditions, contact details, standard greetings, cancellation policies, footer disclaimers, or seasonal promotions. Centralizing this content saves time and keeps your emails consistent.

How It Works

1. You create a content block with a name and a rich text body under Actions > Content Blocks.
2. When editing an action's email content, you insert the block from the editor toolbar. The editor shows a placeholder with the block's name so you can see where it sits in the layout.
3. When the action fires and the email is rendered, Itsy replaces each placeholder with the block's current content. The recipient sees the full text inline -- they have no indication it came from a reusable block.

Because the content is resolved at send time, changes to a content block take effect immediately for all future deliveries. Emails that have already been sent are not affected.

Common Tasks

Creating a Content Block

1. Navigate to Actions > Content Blocks
2. Click Add
3. Enter a name that describes the block's purpose (for example, "Terms and Conditions" or "Office Contact Details")
4. Write the content using the rich text editor -- you can use headings, bold, italic, and paragraph formatting
5. Click Save

The block is now available to insert into any action email.

Editing a Content Block

1. Navigate to Actions > Content Blocks
2. Click the block's name in the list, or use the row menu and select Edit
3. Update the name or content as needed
4. Click Save

All actions that reference this block will use the updated content for future deliveries.

Deleting a Content Block

1. Navigate to Actions > Content Blocks
2. Open the row menu for the block you want to remove
3. Click Delete
4. Confirm the deletion

After deletion, any action emails that referenced the block will render without it. Review your actions to remove or replace the placeholder if needed.

Inserting a Content Block into an Action Email

1. Open an action and go to the Content tab
2. Place your cursor where you want the block to appear
3. Use the Insert Block dropdown in the editor toolbar and select the content block by name
4. The editor shows a labeled placeholder where the block's content will appear at send time
5. Save the action

You can insert multiple content blocks into a single email, and you can mix them freely with other content -- typed text, template variables, and information blocks.

How It Connects

• Actions -- Content blocks are inserted into action email bodies. See the main Actions page for how email content is structured, including information blocks, template variables, and attachments.
• Deliveries -- When an email is delivered, the content block is resolved into the final email. You can inspect the delivered content from the delivery detail panel.